generous soul and shares her ‘publicity secrets’ in her words below.
In each instance I visited the website for each of the magazines – they have a ‘submissions’ section and give you the email address for the best contact. I try to contact a magazine a month – there is no
harm in trying! In the past I have emailed editors directly – sometimes I have gotten responses, but sometimes I just get emailed back a media pack.
When I contact magazines it’s normally very informal, I like to introduce myself and offer a bit of a background of what I do. I explain (very briefly) the processes involved and attach some promotional pictures and links to my website, Facebook and Etsy shop which I believe gives a complete view of what Lamonster is about.
I think the reason I was selected for both Frankie and Peppermint is that my style is absolutely on par with their target audience – mainly because I am their audience! I make clothing for children with an interesting/playful and vintage twist and both magazines love handmade, unique items. In particular Peppermint has a strong leaning towards garments made with an ethical/environmental consideration – so garments made in limited supply using organic or recycled goods would be favoured.
If I had 5 tips to offer they would be:
1. Know your target audience and aim for the magazines you know they would read;
2. Email the submissions contact provided in the magazine or on the magazine’s website;
3. Be informal in your approach;
4. Provide a little background on yourself and your business;
5. Link to all web content (Etsy/Facebook/webpage/blog) to give them a clear idea of your brand.
And remember that you have nothing at all to lose in trying! Who wouldn’t want free exposure to thousands of people who may otherwise not know about the fantastic things you have to offer?
Good Luck!! Kathy.
Kathy is a regular stall holder at local Perth Markets
and is also a member of Montage Pop up shop